Blossom Tea
.
PIDA
Packaging design
2021
.
Brief: 
Design a sustainable, innovative and functional concept for a packaging in cosmetics, beauty, mor luxurious drinks or premium food and confectionery with the young and modern person as target group. 
The packaging must differ from the conventional solutions found in stores and e-commerce today. Use a fictional brand and create a unique solution that speaks to all of our senses. Be bold, be playful!​​​​​​​
Softwares used:
Adobe Illustrator
Adobe InDesign
Procreate
.
Sustainability
One of the main focus in this project was the sustainability. How do we make a packaging sustainable? Is it enough to just make it sustainably produced? For us, not only is the packaging required to be sustainable during manufacturing, but the packaging should also have an afterlife. Therefore, we chose to use the Billerud Korsnäs Artisan compostable cardboard (350 g) in both the lid and the box, to make possible for it to be planted in to the soil. And as a result of that there's a pack of seeds included in each package, to be used in box/lid to sow.
The identity of Flores & Co.
To be able to stand out and give a sense of luxury, a serif font has been used in the logo with a handwritten font as a complement to give a personal touch and elevate the craftsmanship of the tea. As a further complement, a simple illustration of tea leaves has been added to the logo. Based on the six different flavors and the logo, hand drawn illustrations colors linked to each flavor have been added as a part of the visual identity.
Logo
Colors
Illustrations
Typography
Film för PIDA
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